We know that all businesses great and small all need an active social media presence these days. One of the best ways to improve your positioning across all social networks is through consistency of voice and branding — and the first step (and easiest way) to getting this right is your social media image sizes.
Make sure your voice matches the audience for each social channel, but a consistent look and feel is also crucial. This “cheat sheet” offers you a quick-look guide to image size recommendations for most of the top social media sites (including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube). Keep in mind that these platforms are constantly changing these sizes, but to get you up and running, the below should do the trick.
Profile picture sizes
Twitter profile picture size: 400px x 400px
In 2020, the displayed size of a Facebook profile picture size is 170 x 170 pixels on desktop devices and 128 x 128 pixels on smartphones.
Instagram profile picture size: 110px x 110px (min.)
Pinterest profile picture size: 165px x 165px
LinkedIn profile picture size: 400px x 400px, 300px x 300px (company logo), 60px x 60px (square logo)
YouTube profile picture size: 800px x 800px
Medium profile picture size: 60px x 60px (publication avatar), 1000px x 500px (max.) (logo image)
Tumblr profile picture size: 128px x 128px
TikTok profile picture size: 200px x 200px
Cover photo sizes
Twitter header: 1500px x 500px
Facebook cover photo size: 820px x 312px
Pinterest board cover image: 222px x 150px
LinkedIn: 1584px x 396px (background or cover image), 1536px x 768px (business cover image), 646px x 220px (banner Image for company pages), 1128px x 376px (hero image)
YouTube cover photo: Display varies by device; 2560px x 1440px (desktop), 1546px x 423px (safe area for mobile and web, without text and logo cropping .
Tumblr header: 3000px x 1055px
Medium background image: 1500px x 750px
TikTok 900px x 300px
Shared images sizes
Twitter: 600px x 335px
Facebook: 1200px x 630px
Instagram: 1080px x 1080px
Pinterest expanded pin: 236px x scaled height
LinkedIn personal profile / company page: 1104x x 736px
YouTube: 16:9 aspect ratio (video); to qualify for HD: 3840px x 2160px
Medium: 1400px wide (full column-width), 2040px wide (out-set), 500px wide (screen-width)
Tumblr: 500px x 750px
TikTok 1:1 or 4:5 aspect ratio (video); 1080px x 1920px
Shared link graphic sizes
Twitter: 800px x 418px (1:91:1 aspect ratio)
Facebook: 1200px x 630px
Instagram photo thumbnails: 110px x 110px, 1080px x 1920px (Instagram stories)
Pinterest: 735px x 1102px (pin preview); 600px x 600px (board display)
LinkedIn: 1104px x 736px
YouTube custom video thumbnail: 1280px x 720px
Medium: Will pull story header image or profile image
Make sure you keep up to date with changes when they happen, and check back for updates on all things digital marketing with Digital Chimp
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